Max Mara New Vision
The Pulse of Greater China In Style

In 1987, Fairton became the distributor for prestigious Italian fashion house Max Mara in Hong Kong, and opened the brand’s first boutique in Central. Max Mara is renowned for their meticulous cutting and clean lines. Using only fabrics of the finest quality, their creative and detailed tailoring is embodied in practical and modern designs, bringing out the individuality of each patron.

The Max Mara Fashion Empire:

Fairton’s foresight and strategic planning enabled the brand to fully demonstrate their superiority, which resulted in immense success in the Hong Kong market. Max Mara entered the Taipei and Shanghai markets in 1995 and 1996 respectively, and have since then established a remarkable fashion empire in the Greater China market. Riding on its success, Fairton introduced more brands under the Max Mara group to the Greater China market, including SPORTMAX, Weekend by MaxMara, MARELLA, MARINA RINALDI, MAX&Co., PENNYBLACK and iBLUES, cementing the group’s trendsetting positioning in the industry.
As at 2018, the Max Mara group opened over 260 boutiques in the Greater China market, including Mainland China, Hong Kong SAR, Taiwan and Macau. In 2012 – 2013, the group launched their first Max Mara Greater China flagship stores in St George’s Building in Central, Hong Kong, and K11 Shanghai respectively.