Sensual and feminine, iBLUES is designed for curious and daring women who live the trends in the world of fashion, love to be a part of it, and dare to play with their individual looks. Established in 1975 as coordinated, mix and match ensembles to complement Max Mara’s collection

iBLUES came to its own in the 1980s, defining itself as a stylish, contemporary line based on the smart tailoring tradition, with linear forms, silhouettes and colors that blend harmoniously, and casting an eye on the detailing.