Symbolizing the young and fashion forward, SPORTMAX was conceived in 1969 as a contrast to the smart and tailored tradition of Max Mara. The genesis of SPORTMAX came from an English spirit and youthful eclecticism of swinging London of the era. Over the years, the brand has synthesized important fashion trends with an international flair, gearing towards women who passionately follow and appreciate the evolution of style.

SPORTMAX collections are designed for women of determination, confidence, and joie de vivre. The SPORTMAX woman constantly seeks out the best and the most beautiful.