Sabon New Vision
A Legendary Trend-setting Success Story In Beauty & Well-ness

In 2014, Fairton proudly launched the celebrated Israeli body care brand SABON in Hong Kong and Taiwan. SABON’s elegant attitude, original and creative range of products for bath, shower and body care, was a breath of fresh air in the beauty market, creating a new and unique trend much appreciated by busy city dwellers longing for a joyful and sensual bathing experience.


Fairton’s professional teams devoted their experience, management expertise and creativity in designing the most effective 360-degree retail, sales and marketing plan for the brand, securing premium strategic locations in top-tier shopping malls. As a result, SABON’s awareness and reputation skyrocketed within a short period of time. With their widely popular products, the brand emerged as one of the most acclaimed and prestigious body care brands in the local markets within a few years since launching. The Hong Kong and Taiwan markets are now firmly established as SABON’s largest markets, after Israel and Japan.